Broad keywords
One word category keywords bring curious browsers. On our own store, one such keyword cost Rs 4,000 and produced zero orders before we cut it.
Rs 4,000 lost, 0 salesYouTube and Google Ads for Pakistani online stores
Turn scrolling into paid orders.
YouTube Shorts and Google Search ads, managed by a store owner who tests every campaign with his own money first.
Free audit. No long contracts. You always own your ad account.
Own store every tactic tested first
6x return from YouTube Shorts
Karachi based
Why most stores lose money on Google
The budget is rarely the problem. The setup is.
We see the same four leaks in almost every account we audit.
No negative keywords
Without a blocklist, ads show for "free", "jobs", "wholesale" and other searches that will never buy from you.
Silent daily wasteBroken tracking
If Google cannot see which clicks became orders, it cannot learn. Most stores we check track visits, not purchases.
Optimising blindSet and forget
Search behaviour changes weekly. Accounts nobody reviews drift toward expensive, low intent clicks.
Costs creep up
Services
Everything your store needs to sell on YouTube and Google.
One team handles setup, tracking, campaigns and reporting, so nothing falls between the gaps.
YouTube Shorts ads
Demand Gen campaigns that show your product videos in Shorts to likely buyers, with a cost per order target for every product.
Google Search Ads
Brand and buying phrase campaigns like "buy online pakistan", with bid caps and negative keywords from day one.
Short video ads
We turn your Reels and product clips into Shorts ads: a strong first 2 seconds, the price on screen, and cash on delivery mentioned.
Product feed and free listings
Merchant Center feed setup so your products show with photos and prices in free listings and in your YouTube ads.
Remarketing
Bring back visitors who viewed a product or left the cart, with tighter bids for people already close to ordering.
Tracking and reporting
Purchase tracking tested with a real order, a weekly WhatsApp update, and a monthly report checked against your Shopify orders.
Results
Numbers from a real account, not a slide.
These come from our own online store, where we test every tactic with our own money before using it on yours. Product names are kept private.
0
Return from our own store's YouTube Shorts campaigns
Rs 0
Tracked sales from about Rs 58,000 in YouTube ad spend
Rs 0
Ad cost per order on our best product
Best product
Ad spendRs 23.9K
Tracked salesRs 253K
About 10.6x return at roughly Rs 314 in ad cost per order. Our first product proven on Shorts.
Two more winners
Product B3.4x
Product C4.7x
Each product gets its own campaign and a fair test. Products that stay under 2x get paused, so budget only goes to what sells.
Generic vs buying searches
Category word0 sales
Buying phrase9% CVR
Rs 4,000 on a one word category keyword brought no orders. A "buy [product] online pakistan" phrase converted at about 9%, so the budget moved there.
Tracked sales are orders placed as counted by Google Ads, before COD cancellations. Brand search results are reported separately and not included above. Past results do not guarantee future performance.
How it works
From audit to profitable ads in under two weeks.
1
Day 1 to 2
Audit
We check 10 searches your customers use, who shows up, what a click costs, and whether your tracking works.
2
Day 3 to 5
Strategy
Hero products, video hooks, keyword plan, budget caps and a cost per order target based on your real margins.
3
Day 6 to 10
Launch
Tracking tested with a real order, campaigns live, and you review everything before spend starts.
4
Every week
Optimize and scale
Search terms reviewed weekly, waste blocked, and budget moved to whatever is selling.
Why us
Built by a store owner, for store owners.
We understand COD, order confirmation calls and returns because we deal with them every day.
| Ash Digital | Typical agency | Doing it yourself | |
|---|---|---|---|
| Runs ads on its own store | Yes, daily | Rarely | Learning |
| Understands COD cancellations | Yes, reported separately | No | Yes |
| Weekly search term cleanup | Every week | Monthly | When there is time |
| Who owns the ad account | You | Often the agency | You |
| Contract | No lock in after 3 months | Often long term | None |
| Reporting | WhatsApp weekly, PDF monthly | Dashboard links | None |
| Cost | From Rs 10,000 a month | Often a % of ad spend | Your time and trial budget |
Pricing
Simple monthly fees. Ad spend goes straight to Google.
You pay Google directly from your own account. We never hold your budget.
Starter
For stores testing Google with Rs 40K to 100K monthly spend.
Rs 10,000 /month
+ Rs 5,000 one time setup
- YouTube Shorts ads for 1 to 2 products
- Brand Search campaign
- Conversion tracking check
- Weekly search term cleanup
- Free product listings setup
- Monthly report and call
Growth
For stores scaling with Rs 100K to 300K monthly spend.
Rs 20,000 /month
+ Rs 5,000 one time setup
- Everything in Starter
- YouTube Shorts ads for up to 5 products
- Buying phrase Search campaigns
- Remarketing and ad copy tests
- Weekly WhatsApp update
- Seasonal plans: Ramadan, Eid, 11.11
Scale
For established brands spending above Rs 300K a month.
Rs 30,000 /month
+ Rs 5,000 one time setup
- Everything in Growth
- More products and Performance Max tests
- Weekly strategy call
- Landing page recommendations
- Priority WhatsApp support
3 month minimum, then month to month with 30 days notice. Prices exclude applicable taxes.
FAQ
Questions store owners ask us.
For YouTube Shorts we recommend at least Rs 60,000 a month in ad spend, or Rs 40,000 for Search only, paid directly to Google, plus the management fee. Below that, Google has too little data to learn who buys.
Yes, but they do not need to be fancy. Vertical clips of 15 to 30 seconds work best, and the Reels you already run on Instagram or Facebook usually work. We help adapt them with a stronger opening, the price on screen and a cash on delivery mention.
Campaigns go live within about 10 days. Brand searches usually show orders in the first week. Expect the first three weeks to be a learning period while we cut wasted searches.
No. There is a 3 month minimum so we have enough time to optimise, then it is month to month with 30 days notice.
A short WhatsApp update every week with spend, orders and what we changed, and a one page report each month. COD cancellations are shown separately so you see real results.
You do. The account, billing and data stay in your name. We work through manager access, which you can remove at any time.
Yes. Our own store is mostly COD. We track orders placed, compare them with confirmed and delivered orders, and judge campaigns on the orders that actually reach customers.
Paid Shopping ads are not currently available for Pakistan, so we focus on Search and set up free product listings. For stores selling to the UAE or other supported countries, we can run paid Shopping campaigns.
Free audit
Find out what Google could sell for your store.
Send your details and we will reply within 2 working days with a free audit of your market.
- 10 buying searches your customers use, with click costs
- Which competitors appear above you
- A suggested starting budget and 3 quick fixes
- No obligation and no lock in contract
Book your free audit
or
Chat on WhatsApp
We reply within 2 working days. Your details are never shared.